what we do

MUSICAL MESSAGE PSA - We Are Family - a message we can all buy, no strings attached. (Unless you count the puppets)

What It Is

On March 11, 2002 We Are Family: A Musical Message for All children's music video aired in its entirety as a Public Service Announcement (PSA) and was simulcast on the Disney Channel, Nickelodeon and PBS, marking the 6-month anniversary of 9/11 and teaching more than 10 million viewers that "we are family."

The PSA features over 100 favorite children's TV characters singing "We Are Family," including Barney, Big Bird, Elmo, Miss Piggy, Arthur, Jimmy Neutron, Winnie-the-Pooh, Dora, SpongeBob SquarePants and many more. Additional guest appearances include Bill Cosby, Whoopie Goldberg and Diana Ross.

The WAFF Music Video continues to air as a PSA today, helping children all over the world learn about the global family. The We Are Family Teacher's Curriculum Guide, developed by the Anti-Defamation League, was created to complement the music video and teach tolerance to children in grades K-6. It is available for download.

Spotlight On

SpongeBob SquarePants

WAFF Music Video

SpongeBob SquarePants joined over 100 other children's TV characters to re-record "We Are Family" in a three-minute music video in order to promote the message of a global family.

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